“Our focus with Econova is to guide, support and advise a uniquely Māori-owned company dedicated to the compliant, safe and sustainable handling and disposal of hazardous materials, including wastewater and packaged waste, with an emphasis on incorporating Māori values into all aspects of operations, fostering community trust and respect. Furthermore, job creation for local communities, development of skill sets and pathway opportunities into the environmental industry for both Māori & Pasifika.

Further to the above, and in line with Econova’s mission statement, Econova also works to provide expertise and advice to local communities relating to the services it provides, when at times can be unnecessarily complicated by larger market players and somewhat overwhelming. Econova will work to bridge the gap between current practices v's future needs in a manner respectful for all. However, with a clear focus on supporting local communities' where possible relating to the services it provides.

Econova’s target market is to provide services and opportunities to outer ring cities and rural communities often left out. A challenge indeed that will take time, however through working with local communities, local councils, local industry and industry leaders nationally, Econova will become the people's choice as long as Econova keeps to its principles."